Srinivasan (Srini) lives in Mumbai and is the Founder of CFO Bridge. He has close to 30 years of experience of which last 6 years both as the CEO of CFO Bridge as well as an On Demand CFO. He has extensive experience of working in large corporates like Bharti AXA Life as CFO for 5 years and as Sr. VP of ICICI Prudential Life for 2 years. He is an independent director on the board of Aegon Life. He has an in-depth understanding of cashflow cycles, profitability & cost drivers, growth formula and financial planning. He has handled P&L responsibility at various times and adept at selection and application of strategy. He loves food and classical music. He believes that MIS has to be Reliable & Insightful leading to better decision making.