Observations and Approach 

• The Key metrics required for monitoring performance such as Customer Acquisition Cost, Customer Lifetime Value, Client Renewal Ratios, Average Ticket size, MAUs, DAUs, etc. were discussed and agreed with the client.
•   The team began by compiling the data in Excel and sharing the same on PowerPoint.
•   The company required the analysis by 10 am on every Monday morning, and since the process was time-consuming, one resource from CFO Bridge was spending significant time compiling and sharing the reports. 
•  Any queries from management required the team to go back to their source data, and this was taking a lot of time.  
• The Business Intelligence team was asked to step in and they studied the entire process and configured and simplified the entire process.  
• Since all the key metrics were identified and discussed with the client, transitioning from Excel and PowerPoint to BI tool was seamless.  
• This reduced the entire time for preparation of reports to 15 minutes, largely for refreshing the latest data 

 Further drill-downs and analysis of data for the past few years in now available with a few clicks as compared to the time-consuming process used earlier.

Challenge

• A Service client in the Technology domain had data from multiple sources like google analytics, payment gateways & accounting systems.
•  The client had revenues from Domestic & International customers with different pricing & discount structures. It had various Digital Marketing campaigns & measuring the effectiveness of campaigns required extraction and analysis of data from multiple sources. 
• The client wanted to track seasonal trends for the past 4 years & hence managing the data on Excel & PowerPoint was becoming difficult. 

CFO Bridge was assigned the task of measuring & simplifying the entire process

Impact

• The time taken for preparation of reports and analysis has reduced from 4 hours every week to 15 minutes, largely for refreshing the latest data.  
• Further drill downs and analysis of data for the past few years in now available with a few clicks as compared to the time-consuming process used earlier. 

•  New metrics have been configured with ease, resulting in customer delight on reporting.